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tbittner@pharmedconsultants.net

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Mendham, NJ 07945

PharMed Consultants' Projects

A Pharmaceutical client wanted to advance the knowledge of their salesforce in Hospital Medicine. They utilized PharMed Consultants proprietary Hospitalist Certified Representative Program (HCRP®). As a result, sales reps became increasingly proficient in understanding the broad comprehensive role of Hospitalists. The sales reps came to understand LOS as just 1 of many primary drivers of Hospitalists. This enabled more targeted communications and problem solving between the sales reps and their Hospitalists. There is high likelihood that this improved targeted communication may lead to more appropriate product use and sales.

A pharmaceutical company wanted to create a unique educational tool for the field force . PharMed Consultants suggested its proprietary CD Microsite®. PharMed developed a disease treatment algorithm with a corresponding order set template. This helped Hospitalists provide better standardized disease treatment. The CD Microsite also included formulary information, product monograph, educational slides, and dosing recommendations chart as additional resources.

If it is related to Hospital Medicine and medical or pharmaceutical products utilized in the hospital, then PharMed can support your initiatives in sales, marketing, sales training

• Hospital Medicine Sales Training

• Key Opinion Leader identification

• Qualitative market research

• Advertising / promotion and medical education to Hospitalists

Listed below are examples of PharMed’s projects:

A pharmaceutical client was uncertain of the role of the Hospitalist and how it fit into their overall market strategy. PharMed advised their senior management on the field of Hospital Medicine and focused them on the target market of Hospitalists. This served to help in their decision making regarding hospital/institutional products. PharMed identified key issues and recommended specific tactics and programs to support a strategy aimed at increased institutional sales.

A client wanted to provide a general understanding of Hospital Medicine to its salesforce.  PharMed presented to their sales force during a national sales meeting.  These presentations focused on the physician practice of Hospital Medicine and a preliminary understanding of the role of the Hospitalist and their impact on pharmaceutical prescribing. The presentations addressed Hospital Medicine from the perspective of the Hospitalist physician and from the perspective of pharmaceutical sales and marketing.

A client wanted to expose its salesforce to training in Hospital Medicine. PharMed developed, planned and facilitated workshop training programs during their national sales meeting.  These workshops were conducted in small groups and included several scenarios for selling to Hospitalists.  They served to re-enforce general principles of Hospital Medicine and the role of the Hospitalist in prescribing.

A client had a product which was underutilized in the hospital. PharMed developed clinical pathways for the specified therapeutic area. PharMed understands the upstream processes and procedures for creating a clinical pathway of treatment of a specified condition.  Downstream, this can increase drug utilization.